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Portland Hearts of Pine seek public input on their 2027 women’s soccer team, weighing branding and community values.
The Portland Hearts of Pine are holding town halls to gather public input on their planned pre-professional women’s soccer team, set to debut in 2027 in USLW with a 10- to 12-game season from May to July.
The first meeting drew over 200 attendees, reflecting strong community interest, with many advocating for a distinct identity focused on empowerment and youth engagement.
The club, which launched its men’s team in 2025, is deciding whether to use the Hearts of Pine name or create a separate brand, with input sought via survey and two additional town halls on March 12 and 22.
Founder Gabe Hoffman-Johnson emphasized maintaining high standards for the women’s team regardless of branding.
Portland Hearts of Pine busca la opinión del público sobre su equipo de fútbol femenino de 2027, sopesando la marca y los valores comunitarios.