Iranian tourist numbers in Van, Turkey, plummet amid regional tensions after U.S.-Israel strikes on Iran and alleged missile launch, threatening millions in lost revenue.

In early 2026, the Turkish border city of Van is experiencing a sharp decline in Iranian tourists due to regional tensions following U.S.-Israeli strikes on Iran and subsequent retaliation. Normally a peak season for tourism, especially during Nowruz, Van now sees near-empty hotels and shops as Iranian travelers cancel trips, threatening hundreds of millions in lost revenue. Despite no formal trade restrictions, cross-border movement has stalled, worsened by a reported Iranian missile launch intercepted by NATO, though Iran denies it. Local officials and business leaders warn of long-term economic damage, with uncertainty affecting investment and recovery efforts.