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Meghan Markle ends Netflix deal to independently expand her lifestyle brand As Ever globally.
Meghan Markle has ended her partnership with Netflix, taking full control of her lifestyle brand, As Ever, as it prepares for global expansion.
The collaboration, which began in 2024 with the launch of her Netflix show "With Love, Meghan," helped introduce products like jams, tea sets, and candles, though the series ranked outside the platform’s top 1,000 most-watched shows.
Despite mixed viewership, As Ever reported strong sales and rapid growth, prompting Markle to pursue independent expansion into markets including Australia, New Zealand, and the UK.
Netflix confirmed the split was amicable and expressed support for her vision, while Markle cited a need for greater creative freedom.
The brand, previously available only in the U.S., is now focused on its own trajectory.
Meghan Markle finaliza el acuerdo con Netflix para expandir de forma independiente su marca de estilo de vida As Ever a nivel mundial.