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flag Beauty Bay sold to French group AA Investments to survive financial troubles, saving 62 jobs.

flag Beauty Bay, a Manchester-based online beauty retailer, has secured its future through a pre-pack administration deal, selling its business and assets to French-owned AA Investments Group. flag The transaction, completed on March 6, 2026, preserves 62 jobs and allows the company to continue operating after facing financial challenges linked to inflation, weak consumer demand, and retail sector pressures. flag The sale follows a second administration filing this year and comes after the company’s website went offline, raising concerns about its stability. flag Founding co-owner Arron Gabbie will stay briefly to ensure a smooth transition. flag The full terms of the investment are not public.

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