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Beauty Bay sold to French group AA Investments to survive financial troubles, saving 62 jobs.
Beauty Bay, a Manchester-based online beauty retailer, has secured its future through a pre-pack administration deal, selling its business and assets to French-owned AA Investments Group.
The transaction, completed on March 6, 2026, preserves 62 jobs and allows the company to continue operating after facing financial challenges linked to inflation, weak consumer demand, and retail sector pressures.
The sale follows a second administration filing this year and comes after the company’s website went offline, raising concerns about its stability.
Founding co-owner Arron Gabbie will stay briefly to ensure a smooth transition.
The full terms of the investment are not public.
Beauty Bay fue vendida al grupo francés AA Investments para sobrevivir a problemas financieros, salvando 62 empleos.