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flag RTÉ proposes Friday games to improve GAA broadcast access amid subscription shift pressures.

flag The GAA faces growing pressure over its shift toward subscription-based broadcasting, with RTÉ’s sports director Declan McBennett proposing Friday night games to ease scheduling strain and boost viewer access. flag While Saturday and Sunday slots remain limited due to logistical concerns, the idea aims to distribute coverage more evenly during the busy summer season. flag McBennett emphasized RTÉ’s expanded coverage, now nearly double what it was when he started, and stressed the need to balance commercial interests, viewership, attendance, and Irish language promotion. flag Despite ongoing debates, the GAA continues to prioritize broad access, though recent media rights deals have increased reliance on paid platforms.

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