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Visitor spending in Napier surged 11.7% in January 2026, driven by international tourists and improved infrastructure.
Visitor spending in Napier rose 11.7% in January 2026 compared to December, with accommodation spending up 27.7% month-on-month, peaking on January 24 during Auckland Anniversary weekend.
Increased visitation from Wellington and a return of international tourists, including backpackers from France, boosted local businesses, with some reporting 30% sales gains.
Hotels like the Art Deco Masonic Hotel and Expressotel saw high occupancy, primarily from overseas leisure travelers.
Business leaders emphasized that visitor-ready infrastructure, such as clear wayfinding and accessible information, is key to maximizing tourism’s economic benefits.
El gasto de visitantes en Napier aumentó un 11.7% en enero de 2026, impulsado por turistas internacionales y una infraestructura mejorada.