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flag 75% of U.S. women now feel confident going out without makeup, signaling a cultural shift toward natural beauty and self-acceptance.

flag A new study by Liz Earle Beauty Co. finds that 75% of U.S. women now feel confident going out without makeup, reflecting a cultural shift toward natural beauty. flag The survey of 5,000 women shows 65% of Gen Z and 52% of Millennials feel more comfortable in their skin than five years ago, with consistent skincare routines strongly linked to increased self-confidence. flag Despite progress, many previously struggled, with 66% saying poor skin affected relationships, 19% avoiding social events, and 22% staying home due to skin concerns. flag The findings highlight a growing emphasis on self-acceptance and simple, effective skincare as key to well-being.

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