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75% of U.S. women now feel confident going out without makeup, signaling a cultural shift toward natural beauty and self-acceptance.
A new study by Liz Earle Beauty Co. finds that 75% of U.S. women now feel confident going out without makeup, reflecting a cultural shift toward natural beauty.
The survey of 5,000 women shows 65% of Gen Z and 52% of Millennials feel more comfortable in their skin than five years ago, with consistent skincare routines strongly linked to increased self-confidence.
Despite progress, many previously struggled, with 66% saying poor skin affected relationships, 19% avoiding social events, and 22% staying home due to skin concerns.
The findings highlight a growing emphasis on self-acceptance and simple, effective skincare as key to well-being.
El 75% de las mujeres de EE.UU. ahora se sienten seguras saliendo sin maquillaje, señalando un cambio cultural hacia la belleza natural y la autoaceptación.