Ford returns to F1 in 2026 as Red Bull’s power unit supplier, promoting real-world innovation through a new Apple TV ad campaign.

Ford is returning to Formula 1 in 2026 as a power unit supplier for Oracle Red Bull Racing, marking its first major involvement in the sport in over two decades. The automaker is launching a narrative-driven ad campaign on Apple TV, using a serialized micro-docuseries to connect F1 racing with real-world vehicle innovation, emphasizing that extreme conditions prove true capability. The campaign, tied to the slogan “True Capability is Proven in the Extremes,” highlights engineering from F1 and off-road events, linking advancements to production models like the F-150 Raptor and Bronco Raptor. Apple TV’s exclusive U.S. broadcast of the 2026 F1 season, featuring 4K Dolby Vision, multi-view feeds, and immersive audio, supports the effort, while the platform integrates F1 content across its apps and services to deepen fan engagement.