Apple launched new iPhones, Macs, iPads, and displays, with prices starting at $599.

Apple unveiled the iPhone 17e, a budget smartphone starting at $599 with an A19 chip, 256GB storage, a 48MP camera, and a C1X modem. The company also launched the MacBook Neo, an entry-level 13-inch laptop with the A18 Pro chip and 8GB RAM for $599, and updated iPad Air models with 12GB RAM, the M5 chip, and Wi-Fi 7, priced from $599. The MacBook Pro received M5 Pro and M5 Max chip upgrades, starting at $2,199 and $2,699, while the MacBook Air was upgraded to the M5 chip and 512GB storage, priced at $1,099 and $1,299. Two new 5K Studio Displays with Center Stage cameras and Thunderbolt 5 ports were introduced, priced at $1,599 and $3,299. All products are available for preorder starting Wednesday.