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Wellington Cable Car saw merchandise sales double in late 2025, offsetting ticket revenue losses amid declining ridership and a cybersecurity breach.
Wellington Cable Car’s merchandise sales doubled from October to December 2025, reaching $22,000, fueled by strong demand for a $10 keychain and other souvenirs, despite a $21,000 shortfall in ticket revenue and declining passenger numbers due to reduced cruise ship visits.
The boost came from staff upselling and a retail partnership, while the cable car also tested in-car advertising and offered free passes to students.
Other council attractions missed visitor targets amid weather and cruise sector instability.
The cable car updated safety protocols to suspend service during red weather warnings and confirmed a cybersecurity breach involving scam emails.
El teleférico de Wellington duplicó las ventas de mercancías a fines de 2025, compensando las pérdidas de ingresos por boletos en medio de la disminución del número de pasajeros y una violación de la seguridad cibernética.