Roku now lets U.S. users subscribe to Apple TV+ directly through its platform.

On March 3, 2026, Roku announced that U.S. users can now subscribe to Apple TV+ through The Roku Channel as part of its Premium Subscriptions, enabling direct sign-up and management via Roku devices, the mobile app, or web. The integration offers access to Apple TV+’s ad-free original content, including series like *Severance*, *Ted Lasso*, and *Silo*, along with live sports, films, documentaries, and family programming. Apple TV+ is available for $12.99 monthly or $99 annually, with a 7-day free trial. The move expands Roku’s ecosystem, improving content discovery and user convenience through unified billing and login.