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flag Kaayu Rituals, a UK wellness brand, launched in Delhi on March 4, 2026, offering science-backed self-care products focused on hormonal health and stress.

flag Kaayu Rituals, a UK-based wellness brand founded by Preeti Choudhary, launched in Delhi on March 4, 2026, introducing a science-backed, ritual-first approach to self-care. flag The event featured celebrity guests, live performances, and interactive experiences highlighting heritage wellness. flag The brand offers functional supplements, herbal teas, skincare, and botanical haircare, emphasizing safety and transparency from pharmaceutical standards. flag It aims to transform self-care into a daily preventive practice focused on hormonal health and stress management, with plans for a pan-India rollout.

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