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B&G Foods sold its U.S. Green Giant frozen veg business to Seneca Foods, effective immediately.
B&G Foods has sold its U.S. Green Giant frozen vegetable business to Seneca Foods, effective immediately, as part of its strategy to reduce debt and focus on core brands.
The deal includes the Yuma, Arizona, manufacturing plant and inventory, with B&G continuing to produce some frozen Green Giant products under a co-pack agreement.
Seneca now owns both Green Giant’s frozen and shelf-stable U.S. lines, reuniting the brand under one owner.
A separate sale of Green Giant and Le Sueur products in Canada to Nortera Foods is pending regulatory approval and expected in the second quarter of 2026.
Financial terms were not disclosed.
B&G Foods vendió su negocio estadounidense de verduras congeladas Green Giant a Seneca Foods, con efecto inmediato.