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flag A 2026 survey reveals most Americans misuse laundry habits, causing widespread clothing damage, prompting a national reset campaign.

flag A 2026 survey by Dr. Beckmann finds many Americans routinely re-wear clothes like jeans, bras, and socks without washing, skip regular sheet changes, and misuse washing machines—leading to 64% reporting damaged clothing. flag Despite daily machine use by 23%, common errors include overloading, ignoring care labels, and leaving clothes too long in the machine. flag To combat this, Dr. Beckmann and stylist Lisa Snowdon launched the Great Laundry Reset initiative, promoting habits like washing at 30°C, using pre-dosed laundry sheets, and proper care for towels and bedding to protect both clothes and health.

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