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flag New Zealand’s tourism sector earned $46.6 billion in 2025, supporting 328,000 jobs and contributing 7.7% to GDP.

flag New Zealand's tourism sector generated $46.6 billion in spending in the year ended March 2025, a 3.3% increase from the previous year, driven by a 7.0% rise in international tourism revenue. flag The industry supported 327,888 jobs, accounting for 11.4% of total employment, and contributed 7.7% to GDP. flag International visitors numbered 3.32 million, up 4.3%, while domestic spending reached $28.5 billion. flag Tourism remains the country’s second-largest export sector, making up 17% of total exports. flag Employment in the sector grew by 2.8%, with the food and beverage services sector leading job gains.

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