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flag McDonald’s CEO mocked online for awkwardly tasting new Big Arch burger ahead of U.S. launch.

flag McDonald’s CEO Chris Kempczinski is facing backlash after a viral Instagram video showed him awkwardly tasting the chain’s new Big Arch burger, a large sandwich with two quarter-pound patties and special sauce. flag He referred to the food as a “product” and appeared hesitant, taking only a small bite, which sparked mockery online for his stiff demeanor and perceived lack of authenticity. flag The limited-time burger, tested in several international markets, is set to launch in the U.S. on March 3, 2026. flag The company has not responded to the criticism.

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