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flag Malaysians rank fourth in Asia for food-focused travel, with 33% citing cuisine as a top reason to travel, according to Agoda’s 2026 report.

flag Malaysians rank fourth in Asia for food-focused travel, with 33% citing cuisine as a top reason to travel, according to Agoda’s 2026 Travel Outlook Report. flag Food has risen to the top three travel motivators across Asia, up from sixth place last year. flag Taiwan leads at 47%, followed by Vietnam (35%), South Korea (34%), and Japan (32%). flag Malaysia’s diverse food culture, from Penang’s char kway teow to Johor’s laksa, drives interest. flag Agoda supports the trend with a platform offering over 300,000 activities, 6 million accommodations, and 130,000 flight routes.

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