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flag In 2025, China’s tourism boomed as visitors spent heavily on tech and souvenirs, aided by easier visas and tax refunds.

flag In 2025, inbound tourism to China surged, with overseas visitors claiming tax refunds up 305% year-on-year and eligible goods sales rising 95.9%, driven by global demand for Chinese-made tech like foldable smartphones, AI goggles, and smart devices. flag Tourists flocked to major shopping hubs including Beijing’s Wangfujing Street, Shenzhen’s Huaqiangbei, and Yiwu’s wholesale markets, while also purchasing culturally inspired souvenirs such as panda-themed items and the “Rong Momo” toy. flag Enhanced visa processing, streamlined border clearance, and over 12,000 departure tax refund stores—nearly 7,200 added that year—made shopping more accessible. flag Immersive experiences like traditional costume photo sessions deepened cultural engagement, positioning “Shopping in China” as a key driver of tourism growth.

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