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Aldi’s Moser Roth Easter egg wins UK taste test despite rising chocolate prices.
Aldi’s Moser Roth Millionaire Overload Egg, priced at £8.49, has been named the best milk chocolate Easter egg in the UK by the Good Food Easter Taste Awards, winning a blind taste test of over 100 products.
Judges praised its flavor, texture, and festive appeal.
Despite rising cocoa costs driving prices up—some eggs now exceed £15—Aldi’s premium entry and a 99p bunny highlight value offerings.
Other top picks include a free-from Seville orange egg and novelty-shaped eggs from Waitrose and Tesco.
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El huevo de Pascua Aldi's Moser Roth gana el test de sabor del Reino Unido a pesar del aumento de los precios del chocolate.