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flag AI actress Tilly Norwood launches the "Tillyverse" in 2026, sparking industry debate over AI's role in entertainment.

flag AI-generated actress Tilly Norwood is set to anchor the "Tillyverse," a digital universe developed by UK studio Xicoia, with the launch planned for later in 2026. flag The project, led by CEO Eline van der Velden, has hired former Amazon Prime Video executive Mark Whelan as Head of Strategy and Operations to expand Norwood’s world across platforms, develop new AI characters, and oversee custom AI talent for clients. flag The initiative, which has drawn criticism from SAG-AFTRA over concerns about AI replacing human performers and using unconsented data, marks a significant step in AI-driven entertainment.

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