Tesla sales rose in France and Norway in February 2026, but market share in Europe remains low.

Tesla saw a rebound in Europe, with registrations rising 55% in France and 32% in Norway in February, signaling potential recovery after two years of declining sales. This growth follows a 27% drop in European sales in 2025, driven by competition from Chinese EV makers, controversies involving CEO Elon Musk, and an aging product lineup. Lower-priced Model Y and Model 3 variants, introduced late in 2025, may be boosting demand. However, Tesla’s market share in the EU, UK, and EFTA fell slightly to 0.8% in January 2026, down from 1% the previous year and significantly below 2023 and 2024 levels. Denmark reported an 18% decline in registrations, reflecting broader market shifts as new competitors gain ground.