Esther Cobbah urged African women entrepreneurs to build sustainable businesses through trust, ethics, and resilient leadership.

Esther Cobbah, CEO of Strategic Communications Africa and newly elected IPRA President, urged women entrepreneurs at the 2026 Africa Women’s Entrepreneurship & Business Innovation Programme in Accra to prioritize trust, credibility, and consistent excellence. She stressed that sustainable success comes from solving real problems, ethical conduct, reliable delivery, and resilient leadership—especially during crises. Cobbah advised against shortcuts, promoting steady growth, strong systems, capable teams, and continuous development. She emphasized that true leadership builds enduring institutions through culture, governance, and team investment, citing Barbara Sika Baeta as a role model.