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flag Daniel Keeble won £32,000 on *Who Wants to Be a Millionaire* before quitting, sparking a joke about Ipswich vs. Norwich’s city status.

flag Daniel Keeble, an Ipswich insurance manager, appeared on ITV’s *Who Wants to Be a Millionaire* on March 2, 2026, reaching £32,000 before walking away from the final question. flag Host Jeremy Clarkson joked about Ipswich’s claim to be the region’s best town, mistakenly implying Norwich was not a city despite its official status. flag The episode featured a £2,000 question about logos, with Keeble using the 50/50 lifeline and being advised by Clarkson that Burberry, not Peugeot, lacks a lion in its logo. flag Keeble chose to quit, earning £32,000, prompting Clarkson’s comment on “sudden cowardice.” The segment highlighted the ongoing friendly rivalry between Ipswich and Norwich, with Ipswich having sought city status without success.

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