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flag Co-op and Asda's crisps beat top brands in taste test, with Co-op excelling in saltiness and texture, and Asda in flavor.

flag A blind taste test found Co-op and Asda's premium crisps outperformed well-known brands like Kettle and Tyrrells, with Co-op winning for balanced saltiness and texture, and Asda praised for bold flavor. flag Lidl and M&S scored moderately, while Tesco's crinkle-cut version ranked lowest due to blandness. flag The results suggest some supermarket brands match or exceed premium options in taste and quality.

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