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flag ODDITY Tech shares plummeted 55% after cutting 2026 Q1 revenue guidance, citing margin pressure and algorithm changes, despite strong Q4 results.

flag ODDITY Tech (NASDAQ: ODD) shares dropped 55% after cutting its Q1 2026 revenue guidance by about 30%, despite strong Q4 earnings that beat estimates with $0.20 EPS and 23.8% year-over-year revenue growth. flag The downgrade triggered widespread analyst downgrades, with firms like Bank of America, Jefferies, and Evercore lowering ratings or price targets, and the stock hitting a 52-week low near $11.77. flag Margin pressure from strategic investments and an ad-algorithm change contributed to the negative sentiment. flag Multiple law firms have launched investigations into the company, which operates digital beauty and wellness brands IL MAKIAGE and SpoiledChild via an AI-driven platform. flag The consensus analyst rating is now “Reduce” with a $31.73 average price target.

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