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UK cottage cheese sales tripled since 2023 due to TikTok-driven recipes, prompting major production expansion.
A surge in cottage cheese demand in the UK, driven by viral TikTok recipes like "breakfast rounds" and "edible cookie dough," has led to a tripling of sales since 2023, with monthly volumes rising from 900,000kg to over 1.7 millionkg by late 2025.
Scottish dairy company Graham’s Family Dairy expanded its Fife facility by 50% with a £3.5 million investment, creating 25 new jobs, to meet record demand.
The trend, which began around mid-2023, has transformed cottage cheese from a 1970s–80s diet staple into a versatile, shareable food embraced by younger consumers.
Retailers like Tesco report sustained high orders, and the company continues using a traditional open-vat method to preserve quality while expanding exports to the Gulf States and Hong Kong.
Las ventas de queso cottage en el Reino Unido se triplicaron desde 2023 debido a las recetas impulsadas por TikTok, lo que provocó una importante expansión de la producción.