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flag UK cottage cheese sales tripled since 2023 due to TikTok-driven recipes, prompting major production expansion.

flag A surge in cottage cheese demand in the UK, driven by viral TikTok recipes like "breakfast rounds" and "edible cookie dough," has led to a tripling of sales since 2023, with monthly volumes rising from 900,000kg to over 1.7 millionkg by late 2025. flag Scottish dairy company Graham’s Family Dairy expanded its Fife facility by 50% with a £3.5 million investment, creating 25 new jobs, to meet record demand. flag The trend, which began around mid-2023, has transformed cottage cheese from a 1970s–80s diet staple into a versatile, shareable food embraced by younger consumers. flag Retailers like Tesco report sustained high orders, and the company continues using a traditional open-vat method to preserve quality while expanding exports to the Gulf States and Hong Kong.

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