The 24th China Alcoholic Drinks Expo opens March 19 in Luzhou, showcasing 10,000+ products from 50 countries, with Thailand as guest nation and AI focus in brewing.

The 24th China International Alcoholic Drinks Expo opens March 19 in Luzhou, Sichuan, featuring over 1,000 companies from nearly 50 countries showcasing 10,000+ alcoholic products across 10 zones. Sponsored by the China Alcoholic Drinks Association, the four-day event includes 51 activities on brewing, cooperation, and digital innovation, with a focus on AI in production, quality control, and supply chains. Thailand is the guest country, presenting a 500-square-meter pavilion with local beverages, spirits, and food products, along with business matchmaking. The expo also hosts 18 youth-focused events blending liquor, culture, tourism, and commerce. Luzhou, home to China’s largest baijiu park and a top global liquor-producing region, remains the permanent host.