Target will ban synthetic colors in cereals by May 31, 2026, amid health concerns and industry-wide reform.

In response to growing consumer demand for cleaner, healthier ingredients, Target plans to discontinue selling cereals with artificial coloring by May 31, 2026. Walmart, General Mills, Campbell's, and Conagra Brands have all pledged to eliminate artificial dyes, which are frequently connected to health issues in children. This action is in line with larger industry initiatives. Food dyes made from petroleum have drawn regulatory attention and labeling changes as a result of the FDA's concerns. By January 2027, Target intends to eliminate 30 more ingredients from its store brands, in addition to the thousands of products under its private label Good & Gather that currently do not contain artificial additives.