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Montreal transit restores "Go Habs Go!" on buses after language authority reversal.
Montreal’s public transit agency will restore the "Go Habs Go!"
slogan on its buses after Quebec’s language authority reversed its earlier ruling, allowing the English word "Go" in informal, culturally embedded expressions.
The change follows public backlash and a shift in policy recognizing the phrase’s longstanding use in Quebec French since the 1980s.
The STM, which had replaced the slogan with French-only messages, will now use "Go Habs Go!"
on buses, with decisions on language made in consultation with teams including the Canadiens, Victoire, and Roses.
The update reflects efforts to balance linguistic regulations with local identity and community sentiment.
El transporte de Montreal restaura "¡Vamos Habs, vamos!" En los autobuses después de la revocación de la autoridad lingüística.