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A viral baby monkey’s cuddling photo inspired India’s emergency hotline campaign.
A baby Japanese macaque named Punch, abandoned at birth and raised by zoo staff in Japan, went viral in 2026 for his cuddling of a stuffed orangutan toy.
His story inspired Mumbai and Delhi police to use his image in a social media campaign promoting India’s national emergency helpline, 112, applying the "three wise monkeys" concept with slogans like “Bura Mat Karo.” The campaign, which encouraged public reporting of emergencies, gained widespread attention and highlighted the use of viral content for public safety awareness.
Punch is now thriving, playing with peers and eating independently.
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Una foto viral de un mono bebé acurrucado inspiró la campaña de línea directa de emergencia de la India.