Srijan Group launches Srijan Style, a value-focused fashion brand targeting small Indian cities with affordable clothing and a planned 50-store rollout by 2027.

Srijan Group has launched Srijan Style, entering India’s organised fashion retail sector with a focus on value-driven, family-oriented clothing for men, women, and children. Targeting Tier 2 to Tier 4 cities, the brand offers affordable apparel and general merchandise under ₹999, with most items priced below ₹500. Operating through standardized 8,000 sq. ft. stores, it plans a phased rollout starting with 10 stores in Eastern India, aiming for 50 by the end of FY26-27. The initiative, backed by over ₹500 crores in initial investment, emphasizes fast-turn categories, data-driven merchandising, and operational efficiency, leveraging the group’s real estate expertise and disciplined capital allocation to support sustainable growth across India.