A new study says pooling college football TV rights would hurt revenue and is unworkable.

A study by the SEC and Big Ten, conducted by FTI Consulting, finds that pooling college football TV rights among Division I conferences would be "dangerously unworkable" and generate less revenue than the current system. The analysis disputes claims by billionaire Cody Campbell and the SAFE Act that consolidation could add $7 billion over ten years, citing flawed assumptions and the impracticality of managing 136 schools like the NFL or NBA. It notes past attempts at pooling, such as in the 1980s, failed to outperform the existing decentralized model. The report highlights that strong conference brands and strategic distribution across multiple networks drive current high-value deals, making individual negotiations more effective and sustainable.