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African nations are expanding visa access, infrastructure, and marketing to boost Chinese tourism, with South Africa leading efforts through new travel systems and outreach.
African nations are boosting efforts to attract Chinese tourists, a major global travel market, by improving visa access, upgrading infrastructure, and expanding marketing.
At Meetings Africa 2026, 21 countries called for streamlined entry processes, with South Africa launching an Electronic Travel Authorization system for Chinese travelers and planning a China-based campaign to reach one percent of China’s population.
The country is also training tourism staff in Mandarin and increasing flight routes.
Zambia highlighted Chinese-funded transport and conference projects, while Gabon advanced visa facilitation and investment talks.
Many African nations already offer visa-free or visa-on-arrival access to Chinese citizens.
Industry leaders stress showcasing cultural diversity and expanding direct flights to grow tourism ties.
Las naciones africanas están expandiendo el acceso a los visados, la infraestructura y la comercialización para impulsar el turismo chino, con Sudáfrica liderando los esfuerzos a través de nuevos sistemas de viajes y divulgación.