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flag H&M launched a global campaign on Feb. 24, 2026, featuring Ice Spice and John Turturro to promote its new collection.

flag H&M has unveiled a new global campaign featuring rapper Ice Spice and actor John Turturro, marking a blend of pop culture and cinematic flair. flag The campaign, released on February 24, 2026, showcases the duo in a series of stylized visuals that highlight H&M’s latest collection. flag The collaboration emphasizes the brand’s push toward diverse, high-impact storytelling in its marketing.

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