Harley-Davidson cancels 2026 Homecoming Festival, shifts to milestone events and partners with Summerfest for 2026 July 4 celebration.

Harley-Davidson is canceling its annual Homecoming Festival in Milwaukee for 2026, ending its three-year run, due to declining attendance. The company is shifting focus to milestone anniversary events every five years, with the next in 2028. Instead, Harley-Davidson is renewing its partnership with Summerfest as the "Official Motorcycle of Summerfest," sponsoring the July 4, 2026, 250th-anniversary celebration featuring a 20-minute fireworks display, special promotions, and benefits for H.O.G. members.