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Doubao hit 100M daily users during China’s Lunar New Year, boosted by CCTV Gala integration.
ByteDance’s AI chatbot Doubao reached over 100 million daily active users during China’s Lunar New Year holiday, driven by a high-profile integration with CCTV’s Spring Festival Gala, which processed over 1.9 billion AI queries.
Alibaba’s Qwen peaked at 30 million users with a 3 billion yuan promotion but saw a steep drop afterward, while Tencent’s Yuanbao rose to 50 million with a 1 billion yuan coupon campaign, also declining post-holiday.
Qwen maintained the strongest retention, holding 22 million users by February 21, credited to its practical AI functions for everyday tasks.
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Doubao alcanzó los 100M usuarios diarios durante el Año Nuevo Lunar de China, impulsado por la integración de CCTV Gala.