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flag Diageo lowered its full-year sales forecast due to weak U.S. and Chinese demand, citing cost-of-living pressures and competition.

flag Diageo, owner of Guinness and Smirnoff, cut its full-year sales forecast, projecting a 2% to 3% decline due to weak demand in the U.S. and China. flag The company reported a 4% sales drop to $10.5 billion for the first half of the year, though net profit rose 3.1% to nearly $2 billion. flag New CEO Dave Lewis cited cost-of-living pressures and competition from cheaper brands, especially in tequila, as key challenges. flag In response, Diageo more than halved its first-half dividend, triggering an 8% share drop on the FTSE 100, and is accelerating cost-saving efforts amid ongoing trade and consumer spending headwinds.

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