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Actor Damson Idris named F1’s Global Brand Ambassador after starring in record-breaking sports film.
Actor Damson Idris has been named Formula 1’s Global Brand Ambassador following his role in *F1 The Movie*, which grossed over $630 million and became the highest-grossing sports film ever.
Idris, who played a fictional driver and trained extensively at real Grands Prix, will support F1’s global outreach, including attending races and promoting the sport’s content and partnerships.
The appointment reflects F1’s strategy to expand its audience, particularly among younger and female fans, as the sport now reaches over 827 million people worldwide.
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El actor Damson Idris fue nombrado Embajador de Marca Global de la F1 después de protagonizar una película deportiva que batió récords.