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Nigerian music streaming surged 163.5% since Spotify’s 2021 launch, driven by Afrobeats and local genres.
Music streaming in Nigeria surged 163.5% over five years since Spotify’s 2021 launch, fueled by explosive growth in Afrobeats, Amapiano, and other local genres.
Indigenous language listening rose 554% in 2024 and 87% in 2025.
Nigerian artists increased by 158%, users created over 25 million playlists, and in 2025 alone, Nigerians streamed more than 1.4 million hours.
Podcasts reached over 59 billion streaming hours with an average listener age of 26.
Industry leaders urge fairer royalties, better data access, and stronger monetization tools to support creators.
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El streaming de música nigeriano aumentó un 163.5% desde el lanzamiento de Spotify en 2021, impulsado por Afrobeats y géneros locales.