Milan Fashion Week 2026 kicks off with major brand shows amid economic challenges and Olympic momentum.

Milan Fashion Week Fall/Winter 2026-2027 opens Feb. 24 with over 50 major shows featuring Dolce & Gabbana, Prada, Gucci, and Fendi, as the city blends its role as a fashion capital with the upcoming Milano Cortina 2026 Olympics. Key debuts include Maria Grazia Chiuri at Fendi and Demna Gvasalia’s first official Gucci runway show amid a struggling luxury market. Economic challenges persist, with Italy’s fashion sector projected to grow just 1 percent, yet the event aims to drive a creative reset and boost tourism, with combined economic impact near 600 million euros.