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flag Black Friday now runs year-round via a new AI-powered rewards card and shopping assistant.

flag Black Friday, once a single-day retail event, has evolved into a year-round commerce platform through Empire License, Inc.'s launch of the Black Friday Loyalty Rewards Card and Black Friday Select, a generative AI-powered shopping assistant. flag The initiative allows global retailers, banks, and technology platforms to leverage the Black Friday brand beyond one day, fostering continuous consumer engagement and boosting sales through AI-driven recommendations and rewards on everyday purchases. flag The platform aims to sustain customer loyalty and growth throughout the year.

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