A UK survey reveals over half use coin tosses for household decisions, despite doubts about fairness and widespread preference manipulation.

A UK survey of 2,000 adults found over half use coin tosses to settle everyday household disputes like chores, entertainment, or seating, with heads preferred by 44% and tails by 19%. While 49% view the method as fair, 37% disagreed with the outcome and 39% flipped again until they got a desired result. A quarter admitted hoping for a specific result, revealing hidden preferences. The practice, popular for reducing decision fatigue, is widely used despite doubts about randomness. The study was commissioned by Foxy and promoted by celebrities Denise Van Outen and Duncan James.