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flag Retail investors drove $5.4 trillion in 2025 trading, a 47% surge, outperforming index funds and shaping market rebounds.

flag Retail investors drove $5.4 trillion in trading activity in 2025, a 47% increase from 2024 and the highest level since 2014, according to Vanda. flag Enabled by mobile apps, zero-commission platforms, and social media, small investors outperformed major index funds and played key roles in market rebounds during 2025 downturns linked to tariffs. flag The shift, accelerated by the pandemic and rising housing costs, has transformed retail traders from casual participants into a significant market force.

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