Lidl's frozen chips beat major brands in taste and texture, despite being £1.60 cheaper.

In a 2026 taste test, Lidl’s frozen chips outperformed McCain and other major supermarket brands in crispiness, fluffiness, and flavor, earning top marks despite costing £1.60 less. Sainsbury’s chips scored lowest, criticized for poor texture and weak taste, while Aldi and Marks & Spencer ranked mid-tier. The evaluation, conducted under consistent cooking conditions, found that a budget store brand surpassed the well-known McCain, challenging the assumption that premium branding equals superior quality.