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Indian independent music now surpasses film music in volume, fueled by digital tools and pandemic-driven online growth.
Independent music in India now outpaces film music in volume, driven by digital technology that has lowered barriers to creation and distribution, according to composer Salim Merchant.
He credits the pandemic for accelerating this shift, pushing artists to adapt through online platforms and direct fan engagement.
With greater creative freedom and no reliance on film industry gatekeepers, diverse genres are flourishing, signaling a growing, decentralized music movement poised for continued expansion.
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La música independiente india ahora supera en volumen a la música de cine, impulsada por herramientas digitales y el crecimiento en línea impulsado por la pandemia.