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flag Apple tests deep red iPhone 18 Pro color, inspired by strong sales of orange in China and India.

flag Apple is testing a deep red color for the iPhone 18 Pro models, following strong sales of the Cosmic Orange finish, especially in China and India, where red symbolizes luck and prosperity. flag The move marks a shift toward bolder colors, potentially boosting appeal in key markets. flag While other shades like purple and brown are under consideration, red is seen as the leading candidate. flag The foldable iPhone is expected to have more conservative colors. flag Apple may also address durability concerns from the orange finish with a new surface treatment. flag The iPhone 18 Pro is expected later in 2026, alongside other new products.

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