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flag Apple tests deep red iPhone 18 Pro color, inspired by strong demand for orange in China and India.

flag After seeing great sales of the Cosmic Orange finish, particularly in China and India, where red is a lucky and prosperous color, Apple is testing a deep red color for the iPhone 18 Pro models. flag Bolder colors are becoming more popular, which could increase appeal in important markets. flag Red is thought to be the most popular color, though other hues like purple and brown are also being considered. flag It is anticipated that the foldable iPhone will feature more subdued hues. flag Apple might also use a new surface treatment to address durability issues with the orange finish. flag Along with other new products, the iPhone 18 Pro is anticipated later in 2026.

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