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flag Virgin Music Group acquires Downtown Music Holdings to expand global support for independent artists.

flag Virgin Music Group has acquired Downtown Music Holdings, integrating its platforms like CD Baby and SongTrust into its global network. flag Pieter van Rijn, Downtown’s CEO since 2025, becomes COO of Virgin Music Group. flag The deal aims to expand support for independent artists worldwide by combining Downtown’s services with Virgin’s resources. flag Former Chairman Nat Bergman will serve in an advisory role. flag Downtown, founded in 2007, serves over four million creators across 145 countries. flag Virgin Music Group pledged to uphold Downtown’s values while enhancing its global reach.

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