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Virgin Music Group acquires Downtown Music Holdings to expand global support for independent artists.
Virgin Music Group has acquired Downtown Music Holdings, integrating its platforms like CD Baby and SongTrust into its global network.
Pieter van Rijn, Downtown’s CEO since 2025, becomes COO of Virgin Music Group.
The deal aims to expand support for independent artists worldwide by combining Downtown’s services with Virgin’s resources.
Former Chairman Nat Bergman will serve in an advisory role.
Downtown, founded in 2007, serves over four million creators across 145 countries.
Virgin Music Group pledged to uphold Downtown’s values while enhancing its global reach.
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Virgin Music Group adquiere Downtown Music Holdings para expandir el apoyo global a artistas independientes.