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flag U.S. tourism revenue dropped due to fewer international visitors, driven by stricter visa rules and border policies under Trump.

flag In 2026, the U.S. tourism sector faces ongoing challenges, with international visitor numbers dropping 6% in 2025 and a 4.8% decline in January 2026 compared to the previous year, according to the World Travel and Tourism Council. flag Major markets like Canada saw a 28% drop in visits, prompting airlines such as WestJet and Air Transat to cut flights, while bookings from Europe fell over 14%. flag Stricter visa policies, increased border scrutiny, and inconsistent enforcement under the Trump administration are cited as key factors deterring travelers. flag Despite upcoming events like the 2026 FIFA World Cup, forecasts project only 3.9% growth in inbound travel, insufficient to reverse losses. flag The U.S. Travel Association estimates billions in revenue have been lost due to the absence of 11 million visitors, with industry leaders urging clearer policies and improved international communication to restore confidence.

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