Two lawsuits in British Columbia accuse Juul of targeting youth with addictive, flavored products, seeking health cost recovery and injury damages.

Two class-action lawsuits are pending against Juul in British Columbia, with the provincial government alleging deceptive marketing targeting youth, use of addictive nicotine salts, and youth-friendly flavors to drive profits and harm public health, seeking recovery of healthcare costs. A separate 2019 private lawsuit by two B.C. men seeks damages for health injuries from Juul use and remains under certification review. Both cases highlight concerns over youth vaping and long-term health impacts, as B.C. continues to pursue legal action following a major national tobacco settlement and ongoing opioid litigation.