Morrisons' £1.80 marmalade wins UK best by Which?, outperforming top brands in taste and value.

Morrisons' £1.80 Thick Cut Seville Orange marmalade has been named the best in the UK by Which?, outperforming major brands like Tiptree, Tesco, and M&S in a taste test. It scored 75% for flavour, aroma, appearance, and texture, praised for its balanced sweetness, ideal peel content, and consistent colour. At 53p per 100g, it is 75% cheaper than premium options. Sainsbury’s organic marmalade and Duchy’s organic version came second with 73%, matching Morrisons’ value. Other brands scored lower, with issues including excessive bitterness, poor appearance, or inconsistent texture. The results highlight strong value and quality in supermarket own-brand products.